Millennials.  Everyone has been talking about them.  It seems like there are reasons to be afraid of them, but what’s the big deal?  Here’s what business owners need to know:

• They use technology and social media, usually pretty well.
• They are motivated by more than profits and money.
• They want flexibility in their roles and a voice with leadership.

Good business owners have embraced Millennials.  They’re utilizing those traits to strengthen their business.  Smart owners have turned their social media efforts over to them, have empowered them to impact communities, and have openly listened to them.  Have you embraced Millennials yet?  You should.