Have you seen Starbucks during lunch time?  The number of cars in the drive thru compares to such fast food staples as McDonalds or Chickfila.  But how did a coffee shop get this way?

Starbucks captured extra dollars and customers by first introducing breakfast options.  They took lessons learned on the processes tested during breakfast, to then roll out lunch options.  Without even really noticing, they’re now a full scale quick serve restaurant.

How? They built a strategy to grow upon their strengths, tested it in the market, and implemented it successfully.

Do you have an effective strategy?  Let’s talk.